Frequently Asked Questions

MKOS.AI is a marketing operating system that combines AI-powered automation with human expertise. It replaces the need for expensive agencies and scattered tools by providing one unified platform for paid media management, creative production, and performance optimization.

MKOS is designed for DTC eCommerce brands spending $10K–$3M/month on paid media. It works best for brands with established product-market fit who want to scale efficiently without the overhead of traditional agencies or large in-house teams.

Unlike agencies that rely on manual processes and junior staff, MKOS uses AI agents to execute tasks 24/7 with consistency and speed. You get the strategic guidance of a Human Growth Guide combined with the execution power of AI—at a fraction of agency costs.

Most tools solve one piece of the puzzle—analytics, creative, or automation. MKOS integrates everything into a single operating system: playbook-driven strategy, AI-generated creative, automated campaign management, and human oversight. It's not just a tool; it's an entire marketing department.

Pulse ($29/month) is a single-seat lite plan for founders and solo operators running their own paid media. It connects Meta and Google Ads in one tab, surfaces AI-generated playbooks tuned to your account data, and emails you weekly snapshot reports. Cancel anytime — month-to-month with no commitment.

Pro ($8,000/month) gives you the full MKOS platform plus a dedicated Human Growth Guide who manages your account, develops custom playbooks, and runs weekly strategy calls. The first month is $9K (includes onboarding).

AI-powered marketing requires calibration. Your Human Growth Guide develops customized playbooks based on your brand, audience, and goals. We need time to learn what works, refine automations, and optimize performance. Three months ensures we can show meaningful results — not just activity.

Yes. After your 3-month Pro commitment, you can continue with Pro for another 3 months or step down to Pulse. Your learnings carry over either way.

MKOS integrates with Shopify, Meta Ads, Google Ads, TikTok Ads, Klaviyo, and more. We connect to your existing ad accounts and data sources—no migration required. New integrations are added regularly based on customer needs.

MKOS uses custom AI prompts trained on your brand guidelines, top-performing ads, and audience data to generate on-brand creative variants. Your Human Growth Guide (Pro) or you (self-serve) can regenerate and refine assets until they're production-ready.

Playbooks are automated rules and workflows tailored to your brand. They define how MKOS responds to performance signals—like scaling winning ads when ROAS hits a target, pausing underperformers, or launching new creative variants. Think of them as your marketing strategy encoded into the system.

No. MKOS connects to your existing Meta, Google, and TikTok ad accounts. You retain full ownership and access. We never take control away from you—MKOS enhances what you already have.

Most brands are fully live within two weeks. Pro onboarding includes platform setup, ad account connection, playbook development, and an onboarding call with your Human Growth Guide. Pulse users self-onboard in minutes — connect your ad accounts and you're running.

You'll need active ad accounts (Meta and/or Google), a Shopify store (or equivalent eCommerce platform), and historical performance data. The more data we have, the faster MKOS can calibrate to your brand.

No. MKOS is designed for marketers, not engineers. The platform handles all technical complexity. Pro users have a Human Growth Guide managing everything; Pulse users get an intuitive interface with guided workflows.

Week 1: Platform setup and data integration. Week 2: Playbook development and initial optimizations. Weeks 3-4: Active management, learning, and refinement. By month's end, you'll have a fully operational system with established playbooks.

Yes. Security and compliance are built into the platform. All integrations use encrypted connections, and we follow strict data governance standards. Your customer and business data stays protected—we never share it or use it across other accounts.

Pulse includes email support with 24-hour response times. Pro includes a dedicated Human Growth Guide, weekly strategy calls, and priority support. All customers get access to the help center and documentation.

Pulse is month-to-month with no long-term commitment — cancel anytime in your Stripe portal. Pro requires a 3-month minimum commitment, after which you can cancel, continue, or step down to Pulse. We believe in earning your business through results, not contracts.

We'll tell you honestly during the discovery call if MKOS isn't right for your brand. We'd rather turn away a bad fit than take on a client we can't help succeed. If you start and it's not working, we'll work with you to find a solution.